Your personal AI consultant for small business.
We help 1-20 person businesses in Spain and the Netherlands get practical results from AI, using tools like ChatGPT, Claude and Anthropic, without the jargon or the wasted months.
Trusted by expat entrepreneurs and Dutch SMBs across Spain and the Netherlands.
You know AI is useful. You just don't know where to start.
You've heard about ChatGPT and Claude but don't know which one to use or how to apply them to your actual work.
You have no time to figure out which tools matter and which are just noise.
Your team is doing repetitive work that could be handled by a well-designed automation, and nobody is fixing it.
Everything you need to get AI working in your business.
AI Strategy Session
A focused 90-minute session to map your biggest AI opportunities and build a clear action plan. No fluff, no theory.
Tool Selection
We cut through the noise and tell you exactly which tools fit your business, whether that's ChatGPT, Claude, or something else entirely.
Custom Workflow Automation
We build the automation that handles your most time-consuming process, fully set up in your existing tools in under two weeks.
Team Training
Hands-on sessions that get your team actually using AI in their daily work, not just dabbling with prompts.
From first call to working AI in three steps.
Discover
We listen to how your business actually runs and find where AI and automation can make the biggest difference fast.
Build
We set up the tools, build the workflows, and connect everything to your existing systems. You see progress in days, not months.
Handover
We hand over a fully working system, show your team how to use it, and stay on call for 30 days to make sure it sticks.
Hands-on with the tools that actually matter.
We work hands-on with OpenAI (ChatGPT), Anthropic (Claude and Claude Code), Make, n8n and Zapier, picking the right tool for the job, not the hype. Based in Spain, we serve expat entrepreneurs and Dutch SMBs in English, Spanish, and Dutch.
Whether you need a ChatGPT consultant, a Claude consultant, or just someone to cut through the noise and build something that works, we do it all practically and without long contracts.
Real results from real small businesses.
“We hebben met Jim samengewerkt aan de automatisering van verschillende marketingprocessen binnen GrupoXandra. Vanaf het begin dacht hij actief met ons mee en zocht hij steeds naar oplossingen die echt aansloten bij onze manier van werken. Tijdens het project hebben we samen verschillende workflows opgezet en uitgebreid getest. Wat we vooral waarderen, is dat Jim heel toegankelijk is, snel reageert en ook tijdens het testen steeds bereid was om kleine aanpassingen en verbeteringen door te voeren. Automatisering met AI vraagt soms wat testen en bijsturen, maar Jim bleef hierin meedenken totdat alles goed aansloot bij wat wij nodig hadden. Ook heeft hij ons duidelijk uitgelegd hoe we de automatiseringen zelf kunnen beheren en gebruiken. Een fijne samenwerking en zeker een aanrader voor bedrijven die hun processen met AI en automatisering efficiënter willen maken.”
Liselotte
GrupoXandra Verzekeringen | Marketing Manager
“Jim is zeer pragmatisch, snel en to the point. Hij denkt actief met je mee en is altijd bereid om samen te zoeken naar praktische en goede oplossingen. Dat maakt de samenwerking erg prettig en efficiënt. Kortom: een fijne en deskundige partner om mee samen te werken, zeker in de complexe en snel veranderende wereld van automation en AI.”
Sven-Erik Kruijff
Mañana Mañana
“Jim Zwetsloot from Automaton built the VrouwenZaken Spanje website, and it feels completely in tune with where things are heading: smartly developed using AI, easy to use, and above all, a solid foundation that is ready for the future. But just as important as what Jim builds is the way he works. While technology can easily become unnecessarily complicated, Jim does exactly the opposite. He makes things clear, practical and simple. No tech for tech’s sake, just: what are we trying to achieve, and what’s the smartest way to get there? On top of that, Jim is simply a genuinely great guy to work with. Easy to reach, friendly, quick, to the point, and always willing to think along. No fuss, just quality. In a world where everything seems to be getting more complex, working with someone who actually makes things simpler is a breath of fresh air. Very happy with both the result and the collaboration!”
Jacqueline Bastiaansen
Branding34 Agency
Every project is run by Jim and Oki directly. No account managers. No handoffs. Just two people who know what they're doing.
Answers for small business owners.
How do I start with AI as a small business?
Start with one process that's costing you the most time. We help you identify it in a free call, then build the automation or set up the AI tool that handles it. You'll have results in weeks, not quarters.
Which AI tool should a small business use, ChatGPT or Claude?
Both are excellent, and the right choice depends on your specific use case. ChatGPT (OpenAI) is great for content and general tasks. Claude (Anthropic) excels at reasoning, long documents, and complex workflows. We help you decide, and often use both.
Do you work with Claude Code?
Yes. Claude Code is one of the tools we use directly in our workflow for building automations and custom systems. We can also help your technical team get started with it.
How much does AI consulting cost for a small business?
Our entry point is the Starter Kit at €997, which delivers one fully working automation in 14 days. Larger projects start from €2,500. The first call is always free.
Do you work in English, Spanish, and Dutch?
Yes. We work with expat businesses in Spain, Spanish-speaking SMBs, and Dutch companies. All three languages are fully supported.
Do you work with both OpenAI and Anthropic tools?
Yes. We are tool-agnostic and work with both OpenAI (ChatGPT, GPT-4) and Anthropic (Claude, Claude Code). We pick what fits your use case, not what's currently getting the most press.