Tired of doing things that should do themselves?
Powering Automations with Leading Tools
The Real Problem
Two things are quietly draining your business.
Manual work isn't just slow. It's stealing your time.
You didn't start a business to spend your evenings doing admin. Every hour you spend copy-pasting, chasing, and formatting is an hour you're not spending on the things only you can do.
We build small, reliable systems that run in the background and handle the boring stuff - permanently.
Most businesses aren't AI-ready. And they don't know it.
60%
of SMBs have no clear AI strategy
40%
have tried AI and seen no real results
The problem isn't the tools. Without documented processes and structured company knowledge, every automation you build is guesswork. AI gives inconsistent answers. Money gets wasted.
How we fix the boring stuff.
We keep it simple. You tell us what's eating your time, and we build a system to handle it. No complicated software. No months-long projects. Just something that works.
AI Foundation Setup
Get your business documented, structured, and ready for AI. We build the knowledge base and process framework that makes every AI tool actually work.
The €997 Starter Kit
Pick one painful process in your business and we'll automate it in 14 days. You'll see the results immediately.
Full Business Autopilot
Connect your CRM, emails, calendar, and tools so they talk to each other without you lifting a finger.
AI Help & Training
Want to do more yourself? We teach you and your team how to use AI to speed up your actual daily work.
Built for businesses where every hour counts.
Expat in Spain?
Running a business abroad is already complicated enough. We help expat entrepreneurs in Valencia and across Spain take the admin off their plate - so they can focus on building something, not managing processes.
Small team, big to-do list?
If everyone on your team is losing a few hours a week to manual work, that adds up fast. We help 1-20 person businesses systematise the repeatable stuff so your people can do the work they were actually hired for.
A Clear Path to a
Hands-Off Business
We Listen
You walk us through your day. We find the tasks that eat your time and shouldn't need you.
We Plan
We sketch out exactly what we'll build, how it works, and what it will save you. No surprises.
We Build
We set up the system, connect your tools, and test everything until it runs perfectly.
You Relax
We hand it over, show your team how it works, and stay on call to make sure it keeps running.
Proven Results
See how we help expat entrepreneurs reclaim their time.
“We hebben met Jim samengewerkt aan de automatisering van verschillende marketingprocessen binnen GrupoXandra. Vanaf het begin dacht hij actief met ons mee en zocht hij steeds naar oplossingen die echt aansloten bij onze manier van werken. Tijdens het project hebben we samen verschillende workflows opgezet en uitgebreid getest. Wat we vooral waarderen, is dat Jim heel toegankelijk is, snel reageert en ook tijdens het testen steeds bereid was om kleine aanpassingen en verbeteringen door te voeren. Automatisering met AI vraagt soms wat testen en bijsturen, maar Jim bleef hierin meedenken totdat alles goed aansloot bij wat wij nodig hadden. Ook heeft hij ons duidelijk uitgelegd hoe we de automatiseringen zelf kunnen beheren en gebruiken. Een fijne samenwerking en zeker een aanrader voor bedrijven die hun processen met AI en automatisering efficiënter willen maken.”
Liselotte
GrupoXandra Verzekeringen | Marketing Manager
“Jim is zeer pragmatisch, snel en to the point. Hij denkt actief met je mee en is altijd bereid om samen te zoeken naar praktische en goede oplossingen. Dat maakt de samenwerking erg prettig en efficiënt. Kortom: een fijne en deskundige partner om mee samen te werken, zeker in de complexe en snel veranderende wereld van automation en AI.”
Sven-Erik Kruijff
Mañana Mañana
“Jim Zwetsloot from Automaton built the VrouwenZaken Spanje website, and it feels completely in tune with where things are heading: smartly developed using AI, easy to use, and above all, a solid foundation that is ready for the future. But just as important as what Jim builds is the way he works. While technology can easily become unnecessarily complicated, Jim does exactly the opposite. He makes things clear, practical and simple. No tech for tech’s sake, just: what are we trying to achieve, and what’s the smartest way to get there? On top of that, Jim is simply a genuinely great guy to work with. Easy to reach, friendly, quick, to the point, and always willing to think along. No fuss, just quality. In a world where everything seems to be getting more complex, working with someone who actually makes things simpler is a breath of fresh air. Very happy with both the result and the collaboration!”
Jacqueline Bastiaansen
Branding34 Agency
“Started few months ago together with Automaton team to develop a new tool. I had a great experience working together. The tool came out as: easy to use, well thought out, and exactly what I needed. Really appreciate the quality, speed, and continious support. Highly recommended!”
Ronald Maagdenberg
House Doctor Costa Blanca
“It was great working with Jim. Communication was smooth, and he clearly knows what he’s doing. He turns requests into real results.”
Tom Hendrikx
CALA. Finance / owner
“At Verrassend Valencia, we work with a wide range of websites, partners, and internal processes. It worked well, but it was time-consuming. Automaton helped us automate part of these processes. They handled the project very professionally and also provided training, so we now understand the basics and can automate processes ourselves. This has freed up more time for us to invest in new projects. The return on investment was clear within the first month, and it freed up time for our team to focus on higher-value work.”
Ellen
Verrassend Valencia
“We hebben met Jim samengewerkt aan de automatisering van verschillende marketingprocessen binnen GrupoXandra. Vanaf het begin dacht hij actief met ons mee en zocht hij steeds naar oplossingen die echt aansloten bij onze manier van werken. Tijdens het project hebben we samen verschillende workflows opgezet en uitgebreid getest. Wat we vooral waarderen, is dat Jim heel toegankelijk is, snel reageert en ook tijdens het testen steeds bereid was om kleine aanpassingen en verbeteringen door te voeren. Automatisering met AI vraagt soms wat testen en bijsturen, maar Jim bleef hierin meedenken totdat alles goed aansloot bij wat wij nodig hadden. Ook heeft hij ons duidelijk uitgelegd hoe we de automatiseringen zelf kunnen beheren en gebruiken. Een fijne samenwerking en zeker een aanrader voor bedrijven die hun processen met AI en automatisering efficiënter willen maken.”
Liselotte
GrupoXandra Verzekeringen | Marketing Manager
“Jim is zeer pragmatisch, snel en to the point. Hij denkt actief met je mee en is altijd bereid om samen te zoeken naar praktische en goede oplossingen. Dat maakt de samenwerking erg prettig en efficiënt. Kortom: een fijne en deskundige partner om mee samen te werken, zeker in de complexe en snel veranderende wereld van automation en AI.”
Sven-Erik Kruijff
Mañana Mañana
“Jim Zwetsloot from Automaton built the VrouwenZaken Spanje website, and it feels completely in tune with where things are heading: smartly developed using AI, easy to use, and above all, a solid foundation that is ready for the future. But just as important as what Jim builds is the way he works. While technology can easily become unnecessarily complicated, Jim does exactly the opposite. He makes things clear, practical and simple. No tech for tech’s sake, just: what are we trying to achieve, and what’s the smartest way to get there? On top of that, Jim is simply a genuinely great guy to work with. Easy to reach, friendly, quick, to the point, and always willing to think along. No fuss, just quality. In a world where everything seems to be getting more complex, working with someone who actually makes things simpler is a breath of fresh air. Very happy with both the result and the collaboration!”
Jacqueline Bastiaansen
Branding34 Agency
“Started few months ago together with Automaton team to develop a new tool. I had a great experience working together. The tool came out as: easy to use, well thought out, and exactly what I needed. Really appreciate the quality, speed, and continious support. Highly recommended!”
Ronald Maagdenberg
House Doctor Costa Blanca
“It was great working with Jim. Communication was smooth, and he clearly knows what he’s doing. He turns requests into real results.”
Tom Hendrikx
CALA. Finance / owner
“At Verrassend Valencia, we work with a wide range of websites, partners, and internal processes. It worked well, but it was time-consuming. Automaton helped us automate part of these processes. They handled the project very professionally and also provided training, so we now understand the basics and can automate processes ourselves. This has freed up more time for us to invest in new projects. The return on investment was clear within the first month, and it freed up time for our team to focus on higher-value work.”
Ellen
Verrassend Valencia
Every project is run by Jim and Oki directly. No account managers. No handoffs. Just two people who know what they're doing.
Based in Valencia. Working across Europe.
Valencia, Spain
Our home base. We have a particular focus on expat entrepreneurs - people who've moved to Spain and are building something here. We know the administrative complexity that comes with that, and we build systems that make it more manageable.
The Netherlands
Our other primary market. We work with Dutch SMBs who are ready to systematise their operations and apply AI to their day-to-day.
We also work with English-speaking businesses worldwide. If the time zone is different, we make it work.
Built by people who've been in your shoes.
Jim and Oki founded From The Automaton because they kept watching capable business owners drown in tasks that technology could handle in seconds. Between them, 20+ years of experience in product, AI, and workflow design. Based in Valencia. Working across Spain, the Netherlands, and beyond.
Ready to get your time back?
Start with a free call. Tell us what's taking too long, and we'll tell you what's possible.
Response within 24 hours. English, Dutch, and Spanish.